A small but simple point: when you embed your video, make sure Google can identify it as a video by wrapping it in an appropriate Hypertext markup language tag. Acceptable tags are:
Small amounts of duplicate content on a page are natural and often don't present a Harte nuss, but when the majority of your content is "substantially similar" to other content found on the internet, or on your own site, it can cause issues.
Find "linkworthy" pages by researching your competitors' most linked-to pages with the Best by Linker hand report.
Teich every page linking to your target in the detailed Backlinks report. Use powerful filters to dive deeper.
Dynamic serving: Similar to responsive web design rein that the Internetadresse stays the same, but the content itself may change based on which device the browser detects.
Most of the time, robots directives are placed hinein the Hypertext markup language as a meta robots tag. Far less often, they are placed hinein the HTTP header as a X-robots-tag. You are free to check both places, but Google's Internetadresse Inspection report will quickly tell you if indexation is allowed.
Find bloggers hinein your niche that might be interested in what you have to offer. If you sell an information product that teaches people how to make their own soaps, you’kreisdurchmesser Google things like “soap making”, “make soap at home” etc.
While it's important that search engines can here index your Web-adresse, you also want to make sure that they can Stichwortliste your actual content.
That said, if Google determines you've violated their policies on manipulative Querverweis building, they may lautlos issue a manual penalty, or possibly demote you algorithmically rein search results.
So I recommend Drumherum aside some time to reverse engineer your competition. That way, you can find Hyperlink opportunities that only exist rein your niche.
2. Different URLs with the exact same content should point to the same canonical Link. Additionally, Web-adresse parameters that don't change a page's content shouldn't change the canonical Kalendertag. For example:
Most modern CMS systems allow you to easily define OG and other social metadata, and even define defaults for these values, so it's best not to leave them nackt.
Moz Performance Metrics You likely won't Beryllium able to address every audit point perfectly, but the goal is to reach a "good" score rein three key areas:
When Google crawls a page, it should ideally Tümpel the page the same way an average user does. For this, Google needs to be able to access the same resources as the Endanwender's browser. If your site is hiding important components that make up your website (like CSS and JavaScript), Google might not Beryllium able to understand your pages, which means they might not show up rein search results or rank well for the terms you're targeting.